The Artificially Intelligent Gatekeepers of News Broadcasting
It is no secret that the tradition of news and broadcast is changing.
In the Kovach and Rosenstiel book, The Elements of Journalism, the authors write that the two most essential obligations of a journalist are to tell the truth and to have an unyielding loyalty to the citizens. Regrettably, their advice has fallen by the wayside. Today, truth and loyalty have taken a back seat to speed and controversy. With the advent of technology, allegedly accurate news reporting is limited only by one “click” of a mouse, “tap” of a screen, or question to Siri, Alexa or Google. All that matters now is breaking the story before your competitors. For the sake of speed, journalists on all sides of the issues have sacrificed the core principles that make their role in society so important. Now they only care about the 24-hour-news cycle and driving headlines, tweets, and falsely described “breaking alerts.”
Can it get worse? Yes. In fact, the very face of broadcast journalism has recently changed, and in a major way.
China’s government run news agency, Xinhua News, introduced the first male, artificial intelligence (AI) newscaster at 2018’s World Internet Conference in eastern Zhejiang. Powered by the agency’s stream of news and Beijing-based search engine Sogou, he delivered a short broadcast discussing the technology along with China’s plans to launch their first Mars probe in 2020. His segment ended by sending good wishes to journalists across the country (CNBC).
Female AI broadcast journalist “Xin Xiaomeng” joined Xinhua’s team of presenters shortly after. Each has an English-speaking counterpart modelled after human anchors currently on their news team (Daily Mail).
The goal of AI presenters is to stoke the fire of a 24-hour newsroom. Completely cutting out middleman who might research and verify the veracity of a story and its sources, artificially intelligent anchors deliver a constant stream of news text generated by China’s government. Skeptics fear that the human connection between viewers and flesh-and-blood anchor will be lost, while others feel that the robotic delivery is “very dull.” (BBC)
The issue at hand is much more than the sentiment of a traditional news model or entertainment. We have already seen what can happen when artificially generated news stories spread and influence the minds of a target audience. The horrendous outbreak of misinformation and opportunistic propaganda about the Sri Lanka bombings in April that lead to a countrywide temporary ban on suspect social media is just one example.
While AI newscasters may be able to provide a constant stream of information to an ever more demanding audience, they do so at the sacrifice of true journalism. Live journalists have their own moral compass to consult. As imperfect as that compass can sometimes be, it is far better than a machine with no soul or conscience. With all the fake news we have to deal with today, now is not the time to allow technology to make matters worse. Maybe it is time to embrace the older principles when stories were researched, sources were checked and verified, journalists were respected and media reporting was accurate and balanced.